Los Colognes Revive Pop Up Video For “Working Together”
Los Colognes are familiar faces in Nashville, where they’ve been serving as the backing band for Music City exports like Nikki Lane and Rayland Baxter for years. On their debut album, the guys shine a light on their own music, brewing up a blend of ’70s pop, desert rock and sun-baked boogie blues. It’s the sort of vibey, vintage sound that Dire Straits once made, full of guitar riffs that are just as characteristic and evocative as the vocals.
“Working Together,” the title track, finds frontman Jay Rutherford crooning about the domestic trade-off that occurs whenever two lovers move in together. In the music video, the guys perform the song in front of an imaginary stadium-sized audience, decked out in Hawaiian shirts and other yacht rock threads. Rayland Baxter makes a cameo, and Derek Hoke – a mainstay at the 5 Spot, the East Nashville venue where Los Colognes got their start – is responsible for the pop-up balloons that appear every 15 seconds or so. The whole thing feels like something you’d run across on VH-1 Classic… only the music is better.
“We wanted the video to reflect the song: simple without being boring, poignant without being overdramatic, and clever without being pretentious,” says Rutherford, who asked Steve Condon to shoot the clip. “After a night of YouTube browsing, we had the idea to recreate an old VH1-stye pop-up video, shot “live.” Something you might see Beavis and Butthead making fun of.”